
At the time of publishing, we are less than 2 months away from the dawn of a new year. 2026 will be here before we know it! If you have spent time during 2025 pondering the idea of a new business or making your skills available as a freelancer or consultant, then this is an article you will want to read (and probably bookmark to come back to!)
Starting your own business is an exciting time. Even though it’s hard work in the beginning, with so much to do and manage, the dream of what the business could become is motivating and inspiring.
We’ve been in a privileged position to support lots of start-ups in the early stages. We’ve witnessed many successful business start-ups, and we’ve also seen plenty that haven’t quite made it past the hurdles of those first critical years. That’s why we decided to write this article and share our advice on the common pitfalls to avoid when starting a new business.
If you get the following areas right from the beginning, there’s no reason why your business shouldn’t flourish from the start, going from strength to strength.
Common pitfalls to avoid when starting a new business.
With four decades of experience advising growing businesses, our team have pulled together five key common pitfalls that start-ups experience, and how to avoid them.
- Understand how cashflow works and how to manage it.
All the business books will tell you that “cashflow is the lifeblood of the business”, and they are right! If you can get a good understanding of how cash comes into your business and when it goes out, you’ll have a greater chance of avoiding a cashflow crisis. No business wants to be in a position where there’s not enough cash in the business to pay the bills on time, especially HMRC.
It’s not enough to glance at sales reports and accept that the business is profitable. Sales reports only tell one side of the story. Get to grips with the costs of running your business too, and make sure customers are paying you in plenty of time before those costs fall due.
Want to learn more about effective cashflow management? Check out the “Know your cashflow” blog.
- Invest in your Terms and Conditions.
Having rock-solid terms and conditions will save you a lot of heartache in the long term, and could help you to avoid a cashflow crisis (or certainly limit the impact). As tempting as it might be to save costs in the early days and use free templates (or even Chat GPT), having your terms and conditions written by a legal professional who understands the specifics of your business is a wise investment. They are the experts who will know the right clauses to have in place – things you might not have considered yourself.
A great one to include is late payment fees. It’s a great deterrent for any client not to pay you on time!
- Get a strong grip on your time management.
Businesses started by a single founder can often struggle because there is one person responsible for everything in that business. It is easy for them to feel overwhelmed and potentially reach burnout without the business getting out of the starting blocks. Our best advice here is to manage your time as effectively as possible. Understand the various hats you have to wear and allocate time accordingly. It’s easy to be pulled from admin to compliance, then to sales and marketing, but a clearly defined time for each area of focus will help you be more effective.
Most importantly, carve time out for yourself as an individual. Friends, family, hobbies – they all boost your energy and motivation when the difficult days of running a business rear their head.
If you recognise that you need to bring expert skills into your business to free up your time for other areas, you might consider outsourcing. This blog shares advice on outsourcing payroll.
- Identify your ideal client and how to communicate effectively with them.
With a clearly defined target customer in mind, your marketing and sales activity will be more effective. Invest time in creating a customer persona. Understand what that decision maker or user looks like from a demographic point of view. What motivates them? What pain point is your product/service solving for them? What language do they use to talk about this problem and solution?
By getting under the skin of your ideal customer, using the language and terminology they use, you’ll avoid trying to sell to everyone and struggling to get any engagement. This blog includes a section on market research if you’d like to boost your marketing.
- Lean on the right advisers.
We’ve already alluded to this, but you don’t know what you don’t know. And this statement is especially true for entrepreneurs starting their first business. You can save yourself time and the risk of getting things wrong by working with professional advisers from the beginning. Areas such as accountancy, HR, marketing and legal services. It can be tempting to save on professional advisor costs, but non-compliance can cost you more in the long term. Here’s a reminder of how pretending to know what you don’t know can be costly.
Whether you are planning to start your first business or your twenty-first business, the team at Accounting Clarkes would love to hear about it. Book a discovery call today! Call Gillian and Chris on 01252 612484 today.






